AFTERHOURS COFFEE
BIG FLAVOUR YOUR OWN RHYTHM STAY CURIOUS

For the late ones.

GOOD COFFEE.
DIFFERENT
HOURS.

For the last record, the first idea, the conversation that runs a little long. Coffee with a little more character. Whatever your hours look like.

A COFFEE CONCEPT FOR THE IN-BETWEEN.

ON THE TURNTABLE TONIGHT
01

NIGHT SHIFT

Dark chocolate · Toffee

A LITTLE FURTHER DOWN ↓

THE AFTERHOURS MOODBOARD

GOOD COFFEE.
Better company.

Little moments worth making time for.

ILLUSTRATIVE VOICES, NOT CUSTOMER REVIEWS

A DIFFERENT KIND OF DAILY RITUAL

LESS NOISE.
More character.

THE OPENING LINEUP / 01—03

FIND YOUR frequency.

THREE COFFEE MOODS. ONE VERY GOOD RITUAL.

250 G / WHOLE BEAN
$18.00

250 G / WHOLE BEAN

01 / START AT THE SOURCE

Good roots.

A BETTER CUP
STARTS HERE.

Before the grinder, before the kettle, there’s a cherry. Our idea begins with curiosity about the people, places and growing conditions behind every coffee.

WHAT WE CARE ABOUT ↗
Illustration of ripe coffee cherries growing on a leafy branch
COFFEE IN ITS FIRST FORM / CONCEPT IMAGERY

02 / KNOW THE JOURNEY

Nothing hidden.

EVERY BEAN
HAS A BACKSTORY.

Origin. Process. Roast. Details worth knowing, in words you don’t need a dictionary for. The story matters as much as the cup. It’s the standard we want to build AFTERHOURS around.

MEET THE IDEA ↗
Illustration of unroasted green coffee beans in a scoop on burlap
BEFORE THE ROAST / CONCEPT IMAGERY

03 / FIND THE SWEET SPOT

All in the details.

ROAST WITH
INTENTION.

Bright and lively. Deep and comforting. Quietly decaffeinated. Three profiles to explore, each with its own personality. Because finding your favourite should feel like discovery.

EXPLORE THE LINEUP ↗
Illustration of roasted coffee beans in a steel cooling tray
THE CRAFT WE ADMIRE / CONCEPT IMAGERY

PAGES FROM THE AFTERHOURS NOTEBOOK

AN IDEA THAT
STARTED late.

A CONCEPT JOURNEY — STILL BEING WRITTEN

SKIP TO YOUR NEXT CUP ↓
Illustration of a crescent moon cradling a coffee cup

01 / THE SPARK

ONE MORE CUP.

A kitchen light. A cup still warm. The thought that good coffee belongs to every hour.

THE VERY FIRST THOUGHT
Illustration of a record player, notebook and coffee

02 / THE FEELING

KEEP THE RECORD ON.

For the ideas that arrive late, and the people who make something of them.

A SOUNDTRACK FOR THE IN-BETWEEN

03 / THE FIRST LINEUP

THREE ORBITS.

Night Shift. First Light. Slow Orbit. Different moods, with the same love for the ritual.

FIND YOUR OWN FREQUENCY
Illustration of a pour-over kettle, dripper and coffee cup

04 / THE DAILY PRACTICE

MAKE A MOMENT.

Grind. Pour. Pause. A few minutes that belong to you, before the world gets loud.

THE LITTLE THINGS, DONE WELL
Green coffee beans in a scoop

05 / THE QUESTIONS

STAY CURIOUS.

Follow the coffee back to its beginning. Good questions make a better starting point.

ORIGIN · PROCESS · POSSIBILITY
Illustration of a possible AFTERHOURS coffee counter

06 / THE NEXT CHAPTER

A LIGHT IN THE WINDOW.

A neighbourhood counter is part of the dream. A place for good coffee and familiar faces.

A FUTURE IDEA, NOT AN OPEN CAFÉ
AFTERHOURS COFFEE sealPull up a chair.

07 / THE OPEN ENDING

ROOM FOR YOU.

This is the first sketch of AFTERHOURS. The next good moment starts with a cup.

THE REST IS STILL UNWRITTEN
KEEP SCROLLING TO TURN THE PAGE →

Your hours. Your ritual.

MAKE SPACE
FOR SOMETHING
GOOD.

✦ BIG CHARACTER☾ NO RIGHT HOUR◎ YOUR OWN RHYTHM
FIND YOUR NEXT CUP ↗

GO ON. GIVE THE BEANS A LITTLE NUDGE. ↘

THE FUTURE AFTERHOURS COUNTER

LESS WAITING.
More living.

Your usual, with a little more time to enjoy it. A neighbourhood coffee counter is part of the dream. Take a look at how it could feel.

☾ YOUR COFFEE◷ YOUR TIME♡ YOUR LITTLE RITUAL

SAMPLE EXPERIENCE · NO CAFÉ OR LIVE ORDERING YET

Your usual?
9:41▮▮▮ ◒ ▰
☰AFTERHOURS♧

GOOD TO SEE YOU.

YOUR NEXT
GOOD MOMENT.

Flat white in an ivory cup with a violet moon
THE SLOW STARTOat flat white
$4.50
TAKE THE NIGHT HOMENight Shift · 250 g
$18
MAKE TIME FOR COFFEE →

PICKUP CONCEPT / NOT A LIVE APP

KEEP A GOOD THING GOING

Same time again?

YOUR COFFEE.
YOUR CADENCE.

Find the rhythm that fits your days.
Then make the good part a regular thing.

020408WEEKS / YOU SET THE PACE

A NOTE FOR YOUR FUTURE SELF

DON’T RUN OUT
OF THE GOOD STUFF.

YOUR FAVOURITE, ON REPEAT.Choose any roast from the opening lineup.

SET YOUR OWN RHYTHM.Explore a 2, 4 or 8 week routine.

A LITTLE THANK-YOU.Preview a 10% subscription saving.

KEEP IT FLEXIBLE.Try different roasts and change your cadence.

Sample plans only. No payment, delivery or recurring subscription is created.

THE AFTERHOURS LINEUP

CONCEPT PRODUCT · 250 G

No charge. No order. Just try the experience.

YOUR AFTERHOURS RITUAL

THE BAG.

LOCAL DEMO · NO PAYMENT REQUIRED